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    Miami University College of Creative Arts

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    The Future of Orchestral Marketing

    The Future of Orchestral Marketing

    When musicians think about the orchestra, they typically think that orchestras are dying because of the lack of interest from younger generations. This is a major crisis for the future of classical music. I would like to propose a different angle to look at this issue. If the organization blames the problem on their consumers, then they have an impossible problem to solve. I believe that they should focus on the issue at a different angle in order to have a problem that prese
    Is Failure Equal to Success? 8 Important Lessons for Young Musicians

    Is Failure Equal to Success? 8 Important Lessons for Young Musicians

    Whether you’re a solo artist or in a band, all musicians experience an initial struggle upon bouncing onto their respective local music scenes. Some venues won’t book you because you have no music out, while others might be fine with you playing cover songs for hours. If you have no music out, how do you get good music out? How do you know if your music is good enough for a venue to accept it and book you? There are lots of little details that musicians must deal with, many w
     

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