The Art of Arts Marketing
Let’s get real for a second: business school puts an emphasis on numbers. As a marketing major, I am bored to death in classes that have numbers in them. I am NOT a numbers person. I am that student that endlessly checks my debits and credits and still can’t get a proper balance. I spend hours trying to figure out statistics to calculate p-values. When, you put me in a marketing class; I flourish. I take the lead on collaborative projects and diverge and converge like nobody’
The Future of Orchestral Marketing
When musicians think about the orchestra, they typically think that orchestras are dying because of the lack of interest from younger generations. This is a major crisis for the future of classical music. I would like to propose a different angle to look at this issue. If the organization blames the problem on their consumers, then they have an impossible problem to solve. I believe that they should focus on the issue at a different angle in order to have a problem that prese
Is the Art of Letterpress Underrated?
The art of letterpress has left a big impression – literally – on the history of both printing and design. Though many might believe that letterpress is antique and old-fashioned, I am here today to tell you that this centuries-old art form is still very relevant to the modern day. I mean sure, it was used to print a multitude of historic pieces, including the Declaration of Independence and different versions of the Bible. However, I feel that in many more modern-day cases,